T-SHIRT HELL.com MENTIONED on PAGE SIX OF THE NY POST!
"I Fucked The Olsen Twins - Before They Were Famous " shirt.

NY POST

Page Six - New York Post
Richard Johnson

Ul-T-imatum

MARY-Kate and Ashley Olsen's company, DualStar, has sent a cease-and-desist order to T-shirt svengali Gary Cohen, whose tshirthell.com Web site is hawking "I [bleeped] the Olsen Twins Before They Were Famous" Ts. A defiant Cohen tells us he has no intention of complying. "It's clearly a parody T-shirt," Cohen said. "There's no damage being done to them. If they want to sue someone who damaged their careers, they should sue whoever wrote 'New York Minute,' not us." Cohen crows that he hopes the stinking-rich sibs will take him to court. "I'd love to meet Mary-Kate and Ashley," he told us. "They're super cute... It's a once in a lifetime opportunity."

--------------------- T-SHIRT HELL PRESS RELEASE---------------------

Here is our press release on the situation.

Olsen Twins at it again: Target second t-shirt company in less than a week

LAS VEGAS--(BUSINESS WIRE)--September 27, 2004—Las Vegas based internet company Tshirthell.com was hit with a Cease and Desist Order from Dual Star Entertainment the same day as the Los Angeles based "Save Mary-Kate" t-shirt company was issued a similar communication. While the Save Mary Kate camp has chosen to comply and discontinue selling their shirts, Tshirthell.com claims it is not going to back down.

"What did the Olsen Twins have... a Cease and Desist slumber party? I wonder how many other lucky t-shirt companies received similar communications", commented Gary Cohen, director of operations at T-Shirt Hell.

The controversy is a result of the T-Shirt Hell t-shirt with the words, “I *bleeped* The Olsen Twins Before They Were Famous”.

Aaron Landau Schwarz, the founder and owner of T-Shirt Hell said, “This whole thing is completely without merit. This is as frivolous as Mary-Kate at a buffet breakfast. It's a classic case of a little guy being bullied by a big corporation, ironically one made up of two little girls. So you could say it’s a case of a little guy, being bullied by two little girls, but I would prefer you didn’t".

When asked if they’ll see the case all the way to court, T-Shirt Hell claimed that the possibility was a dream come true. "It’s not that we want to be sued on a regular basis, but an opportunity to meet Mary-Kate and Ashley is too good to be true. I can’t wait to see their outfits. I know they’ll be fabulous. And I know they’ll be wearing one of the new mary-kateandashley perfumes, but which one? Will it be mary-kateandashley one, smelling of night blooming jasmine? Or mary-kateandashley two with hints of apple and white peach?”.

"We know the twins take a pretty hard line on justice", said Aaron. "I remember in “The Case of The Cheerleading Tattletale”, when the twins were at Camp Pom-Pom, and the Pirates from Camp Spirit stole their cheer. They were pretty miffed. But this is nothing like that".

Launched in October 2001, www.tshirthell.com is the most visited t-shirt website on the Internet. The site averages over 75,000 unique visitors and over 400,000 page views daily (source Alexa.com).

Tshirthell.com is based in Las Vegas, Nevada, with a manufacturing facility located in Phoenix, Arizona.